How musicians can use Spotify data to tour, build a fan base, and make smart moves. INSIGHT is our series which aims to deliver useful knowledge surrounding the music industry to our community. In this episode Sam interviews Mo about the importance of harnessing data and leveraging social media insights for musicians. Mo’s background and […]
We sat down with PLINI to discuss his creative process. Thanks to everyone who came, WeWork for hosting us, and D’Addario for the support. Video and photo by Alberto Alejandro
Lolo Zouaï has come a long way in a short amount of time. One of our 2018 Artists to Watch, she’s out on her first international tour and played her first headlining show in Brooklyn last night. We stopped by, to hear her sing “Drunk Texting” for us backstage.
We were honored to have Raelee Nikole perform at our LA PickUp show. What a treat. Shout out to Alex Coombs for guesting, as well! Video by Merrick Winter
We sat down with Bruno Major at his recent show in Brooklyn, NY for an interview and intimate soundcheck performance. Bruno shared insight on his creative process and influences. This is Episode 3 of our How I’m Here YouTube series. Watch More If you enjoyed this episode, subscribe to our YouTube for more episodes – or […]
While we were in Austin, Texas, for SXSW, we found an old Air BB, with an old piano, and filmed Victoria Canal performing her latest single, Ebony. Video by Merrick Winter Photo by Jacob Neverhill Thanks to Treble for having us at SXSW.
Everyone at our Los Angeles shows was freaking out about seeing these two icons perform together for the first time. Thanks to everyone who made this show a possibility, and the artists who performed. Video by Merrick Winter Photos by Sandra Jenae and Merrick Winter.
Emily Elbert‘s performance of her song, Easily (the one she wrote with Bruno Major) was a highlight of our LA PickUp Show. We’re excited to share this one with you. Video by Merrick Winter Photos by Sandra Jenae and Merrick Winter.
How to bolster your social media presence by harnessing the power of meme culture. Jacob Unterreiner The Value of Memes I was playing bass at a recording session yesterday, and at one point during the downtime between takes, the guitar player I was working with played The Lick. The drummer looked up from his phone, […]
Fostering a healthy relationship with social media can be hard. Here’s one musician’s battle with Instagram, and how he came out better off. Kyle Sparkman What’s your morning routine? Mine was this: Before getting out of bed, I would reach for my phone and check social media—the usual suspects, but mostly Instagram. Every morning, I […]
We stopped by the New Zealand Showcase at SXSW 2018 to listen to Noah Slee do his thing. Video and photo by Merrick Winter.
One of the highlights of our Los Angeles PickUp show, was Emily Browning‘s performance of her song, Lover. Read our full profile of Emily in our Artists to Watch in 2018 series. Video by Merrick Winter Photos by Sandra Jenae and Merrick Winter.
We had the opportunity to check out a couple of new PRS models at NAMM in January, so we figured we’d ask one of our favorite upcoming guitarists, Landon Jordan to do his thing. PRS Custom 24-08 Video by Merrick Winter
We asked one of our favorite guitar players, Arianna Powell, to play Fender’s new Jaguar at NAMM. Arianna is an incredibly versatile guitarist who has performed with Black Eyed Peas, Chris Brown, Nick Jonas, Will.i.AM, Drake Bell, Zara Larsson, Zayn Malik and more. Video by Merrick Winter
We’re in Miami, Florida this weekend for GroundUp Fest. What better way to kick off the weekend than an exclusive sit down with Michael League – the mastermind behind Snarky Puppy and GroundUp Music – and guitarist Chris McQueen (FORQ, Snarky Puppy).
So there’s this incredible Los Angeles guitar player called Mason Stoops. He’s a top session guy, and has an incredibly creative mind and a unique and tasteful approach to guitar playing and pedals. We were looking for a place to host our PickUp Show in Los Angeles, and very generously, Mason offered to host us. […]
There aren’t many things that get us out of bed at 6 AM but one of them is the opportunity to have breakfast with guitar legend, Eric Johnson. Thanks to Fender for the invite, and having us along to preview Eric’s new signature Strat. What a lovely start to what would be a hectic NAMM […]
First it was a green, then it was blue. Last week, we teamed up with Treble, to capture KAMAU performing at Treble Tuesdays – their weekly event in NYC. The show had an unusual twist, it was filmed entirely in front of a green screen, and made use of VR technology. See another performance by […]