PickUp is a community of creators, musicians, and music lovers.
Our mission is simple – take you closer to the music,–by cultivating a space where artistry, connectivity, and musicianship are celebrated and nurtured.
We believe the internet is a powerful tool to connect people. This is most true among fans of music and the vibrant culture surrounding the artists behind the music.
PickUp curates, captures, and produces engaging interviews and performances from a diverse range of forward-thinking artists, as well as hosting live events, varying from intimate secret shows to showcases.
We reach over 300,000 unique people each week, and see millions of impressions from musicians in our community every day. Part of what we do, is work with like-minded brands and businesses to strategize highly engaging content pieces to bring value to their community and ours.
We have a small NYC-based team with experience in artist management, touring, web development, content creation, and brand partnerships. PickUp was founded by Sam Blakelock and is the product of Blakelock and fellow New Zealander, Mo Kheir’s, vision of a community-focused, artist-first music platform.